Clickfunnels vs Convertkit: A Comprehensive Comparison (2024)

Clickfunnels vs Convertkit are two most popular options available to effectively manage your sales funnels and email marketing campaigns. Both platforms offer robust features designed to help businesses grow, but they cater to different needs and audiences. This article will delve into the key differences and similarities between Convertkit and Clickfunnels, helping you make an informed decision about which tool is best for your business.

Introduction to Clickfunnels vs Convertkit

Clickfunnels is a comprehensive sales funnel builder designed to help entrepreneurs and businesses create high-converting sales funnels. It offers a wide range of tools for building landing pages, creating sales pages, and managing sales processes. On the other hand, Convertkit is primarily an email marketing platform that focuses on simplicity and ease of use, especially for creators like bloggers, podcasters, and course creators.

In this comparison, we will explore various aspects such as ease of use, features, pricing, integrations, and customer support to provide a clear understanding of Clickfunnels vs Convertkit.

Ease of Use

Clickfunnels

Clickfunnels is known for its user-friendly interface and drag-and-drop editor, making it accessible even for those without technical skills. The platform provides a variety of templates that can be customized to fit your business needs. This simplicity is one of Clickfunnels’ main selling points, allowing users to create complex sales funnels without extensive coding knowledge.

Convertkit

Convertkit also prides itself on ease of use, particularly for email marketing. The platform has a clean and straightforward interface that makes setting up email campaigns and automations a breeze. Convertkit’s visual automation builder allows users to create email sequences and workflows easily, which is particularly beneficial for those who need to manage their subscriber interactions without a steep learning curve.

Features

Clickfunnels

• Sales Funnel Builder: Clickfunnels excels in creating detailed and high-converting sales funnels. It offers a wide range of funnel templates for different purposes such as lead generation, sales, and webinar funnels.
• Landing Page Builder: The platform provides a robust landing page builder with a drag-and-drop editor, making it easy to design pages that capture leads and drive sales.
• Email Marketing: While not as advanced as Convertkit in email marketing, Clickfunnels includes Actionetics, an integrated email marketing tool that allows for basic email campaigns and automation.
• Membership Sites: Clickfunnels enables users to create membership sites, which is ideal for selling courses or subscription-based content.
• A/B Testing: The platform offers A/B testing for landing pages and funnels to optimize performance and conversion rates.
• Integrations: Clickfunnels integrates with various third-party services such as payment gateways (Stripe, PayPal), email marketing tools (Mailchimp, GetResponse), and CRMs (Salesforce, HubSpot).

Convertkit

• Email Marketing: Convertkit’s primary strength lies in its email marketing capabilities. It offers powerful automation features, tagging, and segmentation to manage subscribers efficiently.
• Forms and Landing Pages: Convertkit provides tools to create simple forms and landing pages to capture leads and grow your email list.
• Visual Automation Builder: This feature allows users to create complex email sequences and automations visually, making it easier to plan and execute email marketing strategies.
• Tagging and Segmentation: Convertkit excels in subscriber management with advanced tagging and segmentation options to target specific audiences with personalized content.
• Commerce: Convertkit recently introduced Convertkit Commerce, allowing users to sell digital products directly from their email marketing platform.
• Integrations: Convertkit integrates with various third-party tools including e-commerce platforms (Shopify, WooCommerce), membership sites (Teachable, Patreon), and more.

Pricing

Clickfunnels

Clickfunnels offers three main pricing plans:

1. Basic Plan: $97 per month – Includes 20 funnels, 100 pages, and 20,000 visitors per month.
2. Platinum Plan: $297 per month – Unlimited funnels, pages, and visitors, along with advanced features like Actionetics and Backpack (an affiliate management tool).
3. Two Comma Club Plan: $2,497 per month – Designed for large enterprises, includes all features and priority support.

Convertkit

Convertkit’s pricing is based on the number of subscribers:

1. Free Plan: Up to 1,000 subscribers – Limited features, including email broadcasts and basic automation.
2. Creator Plan: Starts at $29 per month for up to 1,000 subscribers – Includes advanced automations, integrations, and support.
3. Creator Pro Plan: Starts at $59 per month for up to 1,000 subscribers – Adds features like advanced reporting, priority support, and Facebook custom audiences.

Integrations

Clickfunnels

Clickfunnels offers extensive integrations to enhance its functionality:

• Payment Gateways: Stripe, PayPal, ClickBank
• Email Marketing: Mailchimp, GetResponse, ActiveCampaign
• CRM: Salesforce, HubSpot, Zoho CRM
• Webinars: Zoom, GoToWebinar, WebinarJam
• Analytics: Google Analytics, Facebook Pixel

Convertkit

Convertkit also supports numerous integrations to streamline your marketing efforts:

• E-commerce: Shopify, WooCommerce, BigCommerce
• Membership Sites: Teachable, Memberful, Patreon
• Landing Pages: LeadPages, Instapage, Unbounce
• CRM: HubSpot, Salesforce, Pipedrive
• Webinars: Zoom, WebinarJam, Demio

Customer Support

Clickfunnels

Clickfunnels provides several support options including:

• Knowledge Base: Extensive articles and tutorials.
• Live Chat: Available for all users.
• Email Support: Responsive email support.
• Facebook Community: Active community for peer support.
• Priority Support: Available for Platinum and Two Comma Club plans.

Convertkit

Convertkit is known for its excellent customer support:

• Knowledge Base: Detailed guides and resources.
• Live Chat: Available during business hours.
• Email Support: Reliable email support.
• Community: Active user community and workshops.
• Priority Support: Available for Creator Pro plan.

Use Cases

Clickfunnels

Clickfunnels is ideal for:

• Entrepreneurs and Small Businesses: Looking to create detailed sales funnels and landing pages.
• Online Course Creators: Who need membership site functionality.
• E-commerce Stores: Wanting to optimize their sales process with upsells and downsells.
• Service Providers: Aiming to capture leads and convert them into clients.

Convertkit

Convertkit is best suited for:

• Content Creators: Bloggers, podcasters, and YouTubers looking to grow their audience through email marketing.
• Small Businesses: Focused on nurturing leads through email campaigns.
• Freelancers: Who need a simple and effective email marketing tool.
• Digital Product Sellers: Looking to sell e-books, courses, and other digital products.

Pros and Cons

Clickfunnels

Pros:

• Comprehensive sales funnel creation.
• User-friendly interface.
• A/B testing capabilities.
• Extensive integrations.

Cons:

• Higher cost compared to Convertkit.
• Email marketing features are not as advanced.

Convertkit

Pros:

• Powerful email marketing and automation.
• Simple and clean interface.
• Advanced tagging and segmentation.
• Competitive pricing.

Cons:

• Limited sales funnel features.
• Fewer landing page customization options.

Conclusion

In the debate of “Clickfunnels vs Convertkit,” the best choice depends on your specific business needs and goals. Clickfunnels is a robust tool for building comprehensive sales funnels and optimizing the sales process, making it ideal for entrepreneurs and businesses focused on driving conversions. Convertkit, on the other hand, shines in email marketing with powerful automation and subscriber management features, catering especially to content creators and small businesses.

Summary

To sum up, both Clickfunnels and Convertkit offer valuable tools for digital marketing. Clickfunnels provides a more extensive suite for sales funnels and landing pages, whereas Convertkit excels in email marketing and subscriber management. By understanding the differences highlighted in this “Clickfunnels vs Convertkit” comparison, you can choose the platform that aligns best with your marketing strategy and business objectives.